"Winning takes talent, to repeat takes character" John Wooden

Wrangler (apparently) stopped thinking |

Posted: August 17th, 2010 | Author: admin | Filed under: Marketing | Tags: , , , , , | 1 Comment »

Wrangler just launched a new initiative/campaign called “Stop thinking”.
Now… I didn’t even login into the website, but how can you call a campaign “Stop thinking” after your main “competitor” and market leader, Diesel, launched one called “Be Stupid”?
It sounds like Wrangler just followed Diesel’s suggestion…